Concepted in 2011, WOAW started off as an eyewear pop up store before venturing in to the lifestyle concept store today. Abbreviated from the name "World of Amazing Wonders", WOAW stocks the most exclusive merchandise and a diverse product range for men, women, and children.
As a collective, the WOAW store features brands we love, brands with a history, new brands with great ideas, and brands of great quality. Essentially, it is a collection of things and concepts reflecting our varied interests and cultural influences. The store sells the best of beverages, gadgets, stationery, accessories, homeware, and fragrances.